INDRIVERT
Project Description
The title of this work is called INDRIVERT and is an exemplary look into my skills in branding. With this project, I started with a blank slate for a brand, essentially following whatever I could muster in my mind. Encapsulating my own experiences as an introvert using modern day transportation methods, I aimed to create a brand that would utilize themes of comfort through minor design choices and color palette choices. For this design I used Adobe Illustrator to create a welcoming logo that took on the role of aiming to change the game of rideshare apps, taking the groundwork and improving it in design and feel. Later on into this project, I used adobe InDesign to create a brand guide that would guide other designers into creating future works for this brand with efficiency.

Color Palette
For the color palette, I was inspired to create a design surrounding shades that appear in an iridescent scheme. To me, iridescent colors feel comforting, providing a unique range of colors that amplify feelings of satisfying.
Typography
Typography was chosen with the intent on being a friendly presence. Wanting to have a title that was rounded in compliment to a more cutting edge subtitle and paragraph.


Brand Guidelines

Front Page

Back Page




















Implementation





