Project Description

The title of this work is called INDRIVERT and is an exemplary look into my skills in branding. With this project, I started with a blank slate for a brand, essentially following whatever I could muster in my mind. Encapsulating my own experiences as an introvert using modern day transportation methods, I aimed to create a brand that would utilize themes of comfort through minor design choices and color palette choices. For this design I used Adobe Illustrator to create a welcoming logo that took on the role of aiming to change the game of rideshare apps, taking the groundwork and improving it in design and feel. Later on into this project, I used adobe InDesign to create a brand guide that would guide other designers into creating future works for this brand with efficiency.