Paws In The Park

Project Description

Paws in the Park and is a look into creating branding for events, aiming to create a design that investigated modernist designs aiming to target a specific audience, not specifically any points of personality or morals, but into a specific pet loving group, dog owners. Wanting to create a wordmark that utilized the event itself, I used Adobe Illustrator to create custom vectors for a logo that stands out. This work takes inspiration from many aspects of dog owning, such as bones, walks, leashes, and dog figures themselves.

Color Palette

For the color palette, I I wanted to branch outside of just selectively green. While I still wanted to include green as a color palette, I wanted to add a few other colors to create variety. This was further included in the logo and a gradient in the background.

Typography

Typography was picked with the intent on being striking. I wanted the logo and text to stand out, thus I chose a pair of fonts that not only stood out, but complimented one another.

Implementation

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